No Hāmoa, No Kōterani, No Ingarangi ōku tipuna
Ko Aotea te waka
Ko Whanganui te awa
Ko Ruapehu te maunga
Ko Te-Āti-hau-nui-a-Pāpārangi te iwi
No Ngāpuhi hoki au
Ko Ta’ase tōku ingoa

Education & Training
Digital Fundraising Fellow                                                         2017
Centre for Australian Progress

New Zealand Certificate in Fundraising                                    2013
Fundraising Institute of New Zealand, Wellington

Graduate Diploma in Commerce (Public Policy)                     2011
Victoria University of Wellington

Bachelor of Arts (Linguistics)                                                       2010
Victoria University of Wellington

Certificate in Youth Work                                                             2002
Praxis Training, Wellington

Experience
Engagement Manager                                                              April 2017 – Current
JustSpeak                                                                                                                                          

• Helping to increase engagement across supporters, volunteers and general public through digital channels including social media, email and website.
• Raised above target to allow election forums to go ahead acquiring 80+ new donors to JustSpeak.
• Project managed a bulk of Whiti te rā including liaison with participants in the lead up to the event and now key liaison for the working group on behalf of JustSpeak.
• Supporting volunteers in their work, supervising intern and working toward a pilot programme JustMentor (launching now!).
• Developed Request for Proposals for Feasibility Study, consulting with key internal and external persons to develop a robust process.

Member Manaakitanga                                                                               Current
ActionStation                                                                                                                                            

• Looking after supporter communications including main ActionStation inbox
• Managing member donations including tracking, reconciliation with Xero, and receipting.
• Development of stronger communications for member care and some fundraising advisory work

Consultant                                                                                                      January 2017 – April 2017
Fundraising Institute of New Zealand (FINZ)                                                                                     

• Review and development of FINZ Sponsorship programme, secured required sponsorship for event in May
• Reviewing regional education programme, organizing certificate programme for 2017
• Identifying new membership prospects
• Completed event sponsorship and advertising arrangements for 2017 including drawing up new contracts for current partners.

Freelance                                                                                                             Current
Self-employed

• New Zealand Book Council fundraising project – current
• Fundraising Strategy and database implementation for Wellington Rape Crisis – December 2016 – March 2017
• Completed National Lotteries Grant Application for Robson Hanan Trust – December 2016
• Writing for The Spinoff, The New Zealand Public Service Association, and Manatee Idle (personal website) – Ongoing

Client Relationship Manager                                                      November 2015 – November 2016
Foresee Communications Limited
Full outsourced fundraising, planning and strategy for Women’s Refuge NZ.

• 2016 Winter Appeal, Direct Mail; 3000 contacts, average gift size $112, response rate 33% total raised $114,000.A retarget was sent to 2765 supporters raising an additional $71,376, response rate 10%, average gift size $54.47
• June Acquisition sent to 14,000, 1% response rate, $13,700 raised, average gift size $97.85. An acquisition gift of $5000 was also given.For this campaign we also did a retarget sent to 6000 with a 0.7% response rate and an additional $2000 raised, average gift size of $48.90
• Community Fundraising involved looking after supporters liaising with them to successfully run their events. Monitoring and supporting use of peer-to-peer fundraising platforms, providing social media posts to communications team.
• Managing Corporate relationships. Of note with The Warehouse Group project coordinating the fundraising efforts through counter sales. Liaising with suppliers and supporting promotions of the event which this year raised over $300,000 – up from $160,000 the year previous.
• Major gift fundraising. Maintaining relationships with major givers, identifying new major gift prospects, prospect research and planning programmes for major giving.
• 2016-17 Summer appeal due to go out, wrote direct mail on behalf of Judy Bailey and coordinating design and messaging of campaign.
• Ran Auction event at the Bolton Hotel hosted by Judy Bailey. Arranging auction items, MC, entertainment and promotion including design of poster. Event raised $12,000.
• Raised over $1,000,000 in 2015-16 financial year

Other client work included

• Mentoring with Wellington Rape Crisis which has led to a commitment to fundraising in the organization and budget to undertake some fundraising activities, helping to implement fundraising database, campaign planning and other support.
• Website curation for Partners Porirua including design and copy writing www.partnersporirua.org.nzSuccessful $50,000 grant application made to Sutherland Self Help Trust
• Mentoring, Strategy & Planning and implementation of fundraising programme for National Council of Women. Pre-production bequest programme, brochure and direct mail to be released this summer. Advice on organizational strategy. Grant writing.
• Feasibility study for capital campaign for HUHA – Helping you help animals. Included preparing case statement, interviews and writing final report to client.
• Supporting campaigns such as the SADD – Friends of SADD campaign with copy writing and curation of insert for AA Directions Magazine. The brochure went out to 100,000 persons to ask for their support for the cause.
• Contributed to the team by supporting with advice for Multicultural NZ, Wellington Museums Trust
• Development of fundraising manual for New Zealand Transport Agency clients and presenting a one day training for NZTA’s Driver Training programme organisations.

Other achievements

• Curation of website redevelopment for Foresee Communications, use of social media platforms to promote the work of Foresee and topical information on the fundraising and philanthropic sector.
• Developed Standard policies and procedures for clients to contribute to developing a culture of fundraising
• written a number of blog posts on fundraising, charity and the philanthropic sector
• presented at FINZ 360 Wellington 2015
• Ran a day training programme “Kickstart your fundraising” giving an overview of what you need to do to get your fundraising programme started July 2016

Fundraising & Communications                             August 2012 – November 2015
New Zealand Centre for Gifted Education (Formerly The Gifted Children’s Advancement Charitable Trust – Gifted Kids & The Gifted Education Centre who merged in May 2014)
In this role, I was the first full time fundraiser employed by the organisation. Drawing on past experience in networking, community engagement, and events based roles. My main accomplishments in my time here include:

• Strategic planning and implementation of communications and marketing including media relations and writing copy for marketing materials.
• Management of external communications including website and social media engagement. Including the re-design of the website www.nzcge.co.nz
• Instrumental in creating strategy for engagement with government (local and central), alumni relations, media strategy, and communications.
• Establishing a relational model in our fundraising practices which has including building strategic relationships with corporates and individuals and associated tasks with making an ask including prospect research, relationship building, proposal writing.
• Implementing a direct marketing strategy – First direct mail sent to 200 lapsed donors and supporters, managed in-house raising $2000 with response rate of 10%.
• Networking and speaking engagements with groups such as ANGOA, Venus Women’s Network, Chamber of Commerce and Service clubs.
• Running a successful 6-week fundraising and awareness campaign raising 20% above target and acquiring 100 new contacts for follow up.
• Mentored multiple Interns in fundraising, event planning and communications, supervised and managed fundraising and grants staff.

My areas of responsibility included:

• Planning, Implementation, and reporting of a full fundraising strategy including; strategic partnerships (financial and non-financial); Trusts and Foundations – Grants; Individual Philanthropy including Direct Mail, Regular Givers, Relationship Management, Major Donors; Government Strategy.
• Public Relations and Awareness – oversight of external communications, media relations, event and campaign planning, social media and website management.
• Marketing and Business Development – Developing marketing materials and copy to promote and advertise services that gather revenue for the organization. This included copy writing and design.

Fundraising & Marketing Coordinator                      October 2014 – April 2015
Life Education Trust (North Wellington Branch)
This role was primarily focused on establishing a fundraising plan, implementing a direct mail acquisition and retention plan to increase revenue from the Harold Club (regular givers), and development of a communications plan.

Other roles

Executive Assistant	Parliamentary Services	2011 – 2013
Research Assistant	Victoria University of Wellington, Management School	2011
Vice-President Welfare	Victoria University of Wellington Students’ Association	2012 (Four Months)
Welfare Officer	Victoria University of Wellington Students’ Association	2011
Administrative Assistant	Public Health Association	2008 – 2009
Customer Service Consultant	HOSTPlus Superannuation	2007
Office Administrator	CitiStreet Australia	2006 – 2007
Community Youth Worker	Salvation Army Newtown	2003 – 2005

Volunteer Work

• JustSpeak (Robson Hannan Trust) – Funding Advisor 2016
• Wellington SPCA – 2013-15 Volunteer Trainer, Organised opening event for new SPCA home.
• Previous council member for Wellington Youth Workers Collective.
• Previous Representative for Wellington region on the Wellington Regional Youth Workers Collective (funding administrator for Youth Worker Training through Department of Internal                Affairs).
• Previous Mary Potter Hospice volunteer – meal service
• Praxis Associates Programme organiser, connecting former students of Praxis through events on a voluntary

Training

• Digital Fundraising Fellowship with Australian Progress 2017
• Currently working toward Certified Fund Raising Executive qualification (2017)
• FINZ Conference attendance 2014-16
• Major Gift Fundraising Training (2016)
• Prospect Research Training (2016)
• Ongoing attendance at FINZ Central Learning Lunches (8-10 per year)
• Running workshops at a FINZ 360 training day on Grants Strategy and Relationship Management. Both were well attended and some of my work was described as “world class” by a participant. I have also run several workshops on effective grant strategy for community organisations through Chalkle◦.
• Completion of the Fundraising Institute of New Zealand Certificate in Fundraising (2013)
• Scholarship recipient for FINZ 2014 Conference from Central FINZ Division Committee.

Interests

·         Tramping ·         Writing ·         Running and Exercise ·         Film & Television

·         Adventures! ·         Looking after my niece ·         Music

Referees                                                                                                                                                                                              
Available on Request